Copy Writing Portfolio #

As a small business owner and a professional writer; marketing, advertising, and copy writing have become essential skills in my day-to-day tasks.

I’ve read several books on copy, and I’ve taken several courses geared towards marketing and publishing during my undergraduate degree. I understand that writing good copy is a science, not an art.

While I am a creative writer at heart, I write clear copy that focuses on the benefits a product offers a customer. I utilize private AI tools to ensure my copy will get clicks.

1. 2 Hippies Vintage —  History and Mission Statement #

I am currently working with a local business to build a new and improved website. Below is copy I wrote for their about page:

My Story #

2 Hippies Vintage is a family-run Vintage Curation Service based in the Chicago area. My journey began fifteen years ago when I reconnected with my father and his wife over our shared passion for finding lost treasures. I had the internet skills, and he was a master picker. The three of us teamed up to start our first online business.

After partnering with my husband Jeff in our dream to run a downtown curiosity shop, we became the 2 Bourgeois Hippies, staying true to my father’s love for reselling vintage treasures. As we grew, we simplified our moniker to 2 Hippies Vintage in order to resonate with a broader audience.

Though I’ve lost both my father and my husband since founding this enterprise, I am proudly carrying on the family tradition as a solo hippie running 2 Hippies Vintage. For over 15 years, I have been committed to serving my community. I’m not going anywhere.

Uncovering Authentic Treasures: My Mission #

I specialize in selling pristine treasured goods that transport you back in time. Ranging from furniture to textiles to rare memorabilia, every item undergoes a thorough washing process to ensure its authenticity and quality, allowing you to fully immerse yourself in the past.

Whether it’s an unexpected discovery or a quirky treasure waiting to be unearthed, my curated selection promises to make your heart leap with excitement.

Sourced from local rummage and estate sales, my goods are listed at reasonable prices compared to other curators. I have a discerning eye for quality and only stock premium items that have stood the test of time.

2. The Literary Fantasy Magazine: Subscription Landing Page #

This landing page serves as the home base for my company’s flagship product. Literary Magazines—especially new ones—are hard sells, they are a niche within a niche and buyers are more reluctant than ever in the current market.

The first issue of The Literary Fantasy Magazine sold over 30 copies and generated over $400 in gross revenue in its first two months.

This milestone was achieved despite the periodical having zero established readers at launch. Compared to other independently published books these results are phenomenal.

Subscribe to the Literary Fantasy Magazine #

Discover extraordinary fantasy tales crafted by emerging and established voices in the literary community. Each meticulously curated issue features an ensemble of stories and poems spanning worlds beyond imagination. Unlock our entire 2025 catalogue when you subscribe today.

Why Subscribe? #

• Instant Access: Read our Winter 2025 issue, featuring fifteen compelling fantasy tales.
• Be First in Line: Get Summer 2025 before the public launch.
• Explore our Archive: Browse our entire online collection with our seamless web interface.
• Exclusive Offers: Special pricing on on all publications.
• Best Value: 13% cheaper than purchasing the individual releases.

Perfect for readers who love: #

• Fantasy literature with depth and nuance
• Short fiction and poetry from diverse voices
• Stories that linger long after the last page

3. The Arcanist Fantasy Publishing Newsletter #

The March 2025 newsletter had an excellent 65.6% open rate, an 18.8% click rate and led to several subscription sales using the promo code. I employ a personal strategy so readers feel they are receiving a letter from a friend.

The “For Writers” CTA recruited about 40% of the opening recipients to the new “Writer’s Circle” newsletter.

Greetings traveler, The spring is here at last! Here in the American Midwest, we are enjoying the songs of robins, scallions poking above our lawn, and severe thunderstorms, once again.

I always tell people there is fantasy and magic all around us. One needs only to explore local nature preserves, land trusts, and their backyard to find it. While I was hiking last year, I realized the trees in our deciduous forests are accompanied by thick vines, covered with gritty bark and reaching tens of feet into the canopies.

I love discovering strange things I’ve never seen in my environment; and it happens every day. To find fantasy in every day life, all you need to do is look! Seems simple, but with all the digital distractions these days, it’s a skill we must remind ourselves to practice.

What was something whimsical you’ve encountered recently? Reply to this email and let me know. I’d love to hear about it!

Sincerely,

James

What’s New at the Arcanist? #

We’ve been hard at work developing a convenient subscription model for our readers.

Right now, you can purchase the eBook subscription on our website, which grants you immediate access to our Winter 2025 issue and our complete archive. Subscribers also receive The Literary Fantasy Magazine: Summer 2025 early!

Get 20% off your subscription when use the following code at checkout: NEWSLETTER

Paperback subscriptions are in the works and will be available soon. We’ll have more details next month.

BUTTON: Subscribe to The Literary Fantasy Magazine: 2025

For Writers #

We’ve developed a newsletter just for writers interested in publishing with The Arcanist.

To stay in the know regarding our submission cycles, unique publishing opportunities, and writing tips, sign up for our Writers Circle below.

Sign up soon, this newsletter will no longer have information for our contributors!

BUTTON: Sign up for the Writer’s Circle

Search Engine Optimization (SEO) #

Search Engine Optimization is essential for a successful website. All of these samples are injected with keywords that contribute to optimal indexing for Google, Bing, DuckDuckGo, and Brave.

Since implementing SEO into my market strategy, magazine.thearcanist.net has skyrocketed from less than 25 visitors per month to a peak of 237 in May 2025.